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Custom-made medal gifts empower corporate brands and culture

May 28,2025

As an international business center, Hong Kong's institutions and enterprises have extremely high requirements for the refinement of brand image building and event planning. From corporate anniversaries and employee recognition to industry events and public welfare activities, medals, trophies, and cups, as corporate gifts, are not only symbols of honor but also important vehicles for conveying corporate values and strengthening team cohesion. According to data from the Hong Kong Trade Development Council, over 78% of enterprises prefer promotional gifts with customized elements, with medal-type products becoming a core choice in event planning due to their combination of ritualistic significance and practicality.
Custom-made medal gifts empower corporate brands and culture

As an international business center, Hong Kong's institutions and businesses have extremely high standards for brand image building and event planning. From corporate anniversaries and employee recognition to industry events and charity activities, medals, trophies, and awards are not only symbols of honor but also important vehicles for conveying corporate values and strengthening team cohesion. According to data from the Hong Kong Trade Development Council, over 78% of companies prefer promotional gifts with customized elements, with medals being a core choice in event planning due to their combination of ritualistic and practical value.


RUNTOO GIFT, a professional gift customization service provider deeply rooted in Hong Kong, is well-versed in local market demands. Through innovative design and craftsmanship, it transforms traditional medal-type products into brand communication media. For example, the annual Excellence Team Award trophy designed for a financial institution uses gold-plated metal with an embossed company logo, showcasing both prestige and brand recognition.


Medals Diverse Application Scenarios of Medal-Type Gifts
Event Gifts: Core Elements of Competitions and Celebrations
Various business competitions and charity activities in Hong Kong often use customized medals to motivate participants. For example, in a marathon, RUNTOO GIFT designed lightweight metal medals for a sports brand, etching the event theme and sponsor information on the surface. This design not only meets functional needs but also enhances collectability through unique shapes (such as landmark building outlines and dynamic lines).


Promotional Gifts: Innovative Carriers of Corporate Culture Output
Companies can deeply integrate customized trophies with brand stories. For example, a technology company commissioned RUNTOO GIFT to create an Innovation Breakthrough Award, using crystal material to simulate the dynamics of data flow. A QR code embedded in the base links to the company's innovation achievements page, transforming the physical award into a digital interactive gateway. This "virtual-real" design strategy makes the trophy a continuous touchpoint for disseminating corporate culture.


Employee Incentive Gifts: Ritualistic Tools to Enhance a Sense of Belonging
According to a survey by the Hong Kong Human Resources Management Association, customized employee recognition awards can increase team satisfaction by 34%. RUNTOO GIFT designed star-level service medals for a retail group, using enamel coloring to replicate the company mascot image, along with personalized engraving, making employees feel uniquely valued.


Core Competitiveness of the Customization Process
RUNTOO GIFT's gift customization service builds a differentiated advantage through three key stages: needs insight, creative proposals, and precise delivery.


Creative Design: The design team combines Hong Kong cultural elements (such as neon light textures and the Victoria Harbour skyline) with the company's VI system, providing more than three design options. For example, the "City Contribution Medal" designed for a real estate developer uses three-dimensional relief to present the Central building cluster, with the back inscription engraved with the company's corporate social responsibility philosophy.


Production and Quality Control: Using German CNC precision carving equipment and environmentally friendly electroplating technology, ensuring that products meet international safety standards (such as EU RoHS certification), with a defect rate controlled below 0.3%.


Case 1: International Education Forum Commemorative Medal
For an educational institution, a commemorative medal for the forum was designed. The main body uses recycled metal material to echo the environmental theme, and the surface uses gradient enamel technology to paint books and earth patterns, with an embedded NFC chip linking to the forum's achievements page. This design allows the medal to transcend the function of traditional souvenirs and become a digital medium for continuously disseminating the forum's influence.


Customized Corporate Charity Run Trophies
A multinational company commissioned the creation of a "Charity Star" trophy, using recyclable acrylic material to shape a running figure. A solar-powered LED light strip is embedded in the base, which can illuminate the company logo at night. After the event, 85% of participants displayed the trophy in their office areas, achieving secondary brand exposure.


With Hong Kong companies increasingly emphasizing ESG (Environmental, Social, and Governance) principles, RUNTOO GIFT is exploring two major transformation directions:
Sustainable Material Application: Developing bamboo fiber composite medals, biodegradable crystal trophies, and other products to reduce carbon footprints.


In Hong Kong's highly competitive business environment, medal-type event gifts have evolved from simple material rewards into multi-dimensional carriers that integrate brand storytelling, cultural expression, and technological innovation. As an industry leader, RUNTOO GIFT Through continuous iteration of design concepts and production technologies, helps companies transform each award ceremony into a deep communication opportunity, achieving a leapfrog upgrade from "honor carrier" to "brand asset".

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